New market research is confirming what schools, colleges, retailers and businesses across Ireland are already seeing on the ground: interactive and digital display technology is no longer a "nice to have," it's becoming core infrastructure.
According to a recent industry report from Roots Analysis, the global digital signage market is projected to grow from USD 25.28 billion to USD 55.26 billion by 2035, representing a compound annual growth rate of 7.37% over the coming decade — effectively more than doubling in size. rootsanalysis
While much of that growth is being driven by retail and corporate advertising applications, education is a clearly identified and growing vertical in its own right, alongside sectors like healthcare, banking, and transportation. Several of the report's key growth drivers map directly onto what we're hearing from schools and businesses every day:
* Indoor deployment leading the way. Indoor installations are expected to dominate the market, driven by demand for engaging, interactive displays and touchscreen technology — exactly the environment a classroom or lecture hall represents.
Cloud and AI integration. Cloud-based deployment is forecast to become the largest segment, driven by flexibility, scalability, and cost-effectiveness, with AI increasingly supporting personalised content delivery — a trend reflected in how modern IFPs like Clevertouch are moving beyond static screens toward connected, software-driven learning tools.
Smaller-format displays growing fastest in relevant settings. Displays below 32 inches are projected to hold the largest share of the market, though for education specifically, larger-format interactive panels remain the standard for whole-class engagement.
-
What this means for schools
For school leaders, ICT coordinators, and principals, this data reinforces a simple point: digital display technology is a fast-maturing, well-invested global market — not a passing trend. Investing in the right interactive panel now, backed by proper training and support, positions a school to make the most of a technology category that is only going to become more central to how classrooms operate.
What this means for businesses The same forces reshaping classrooms are playing out in boardrooms and offices too. As hybrid and flexible working become permanent fixtures rather than temporary arrangements, the case for reliable, easy-to-use interactive displays for meetings, presentations, and collaboration has never been stronger. With the corporate segment identified as a key vertical in this growth, businesses that invest now — in technology that's simple to use, backed by proper training, and free from the friction of cables and subscriptions — are positioning themselves to get ahead of a market that's only going to become more central to how modern workplaces operate.
At Avio, we're already seeing this shift reflected across Ireland — from schools adopting Clevertouch under our no-tender IFP Framework, to businesses upgrading their meeting rooms and presentation spaces. Whichever category you fall into, the offer is the same: no cables, no subscriptions, and lifetime training and support included. If you're considering an upgrade ahead of the new school year — or simply ready to modernise how your team presents and collaborates — book a free demo or visit our Dublin showroom to see the technology in action.